Team:
Priya Jain
Emily Rhee
Mansi Kadam
Mingru Qi
My Role : Research, Prototyping, Testing
Timeline: 3 Weeks
INTRODUCTION
Improve grocery buyer's shopping experiences by promoting positive encounters, while taking into account conflicts between patron convenience and potentially lower sales, as well as where technology may disrupt present commercialisation techniques.
OBSERVATIONS
After few observations, we observed that parents and toddlers struggle more, so we decided to focus on parents on parents with toddlers as our target audience.
Key Findings From Observations:
1. Time Limit - Parents have limited time before the child runs out of patience, gets bored or get angry.
Key Findings From Observations:
1. Time Limit - Parents have limited time before the child runs out of patience, gets bored or get angry.
2. Inefficient Shopping - Since they are on a time limit, it leaves them to get the necessities first, forgetting other items.
3. Poor Shopping Experience - Since the child is often on a screen to keep them entertained, the parent no longer has a physical list to shop with which results in loss of items and devices.
"44% prefer shopping in a physical store
Many parents see shopping with their children as a chance for their family to bond - 12% prefer to bond while shopping online"
"Shopping with kids costs American parents 35% More than Shopping alone, according to the survey"
IDEATION
We began the actual design process by coming up with many ideas that unify the parent and the child together in the grocery store. From interactive texture boards to aisle projectors, the main challenge was embodying the parent, not just distracting the child. We decided to build upon an "Interactive shopping list".
PROPOSED DESIGN
Our final proposed product is a Grocery Puzzle Map. A visual shopping list that engages parents and children by turning grocery shopping into a fun puzzle. This product is designed to engage parents and children with the intent to promote early engagement which can lead to healthy, lifelong habits.
1. User-Centric Design: Our design was based on solving pain points of both parents and children.
2. Safety: Ensuring that the map and paths designed are safe and easy for children to navigate in the store.
3. Accessibility: The shopping list and the map includes text and images both in order to make it accessible for all.
4. Engagement and Education: Finding the right balance between enjoyment and educational aspects to create a valuable shopping experience for children
5. Embodied Interactions: Improve emotional, sensory and cognitive interaction to make shopping less exhausting.
6. Brand Promotion: Supermarkets can use maps and printed shopping lists to use as a tool for marketing and promotion.
BRAINSTORMING
"Bodystorming allows to physically immerse in the environment, which can help in examining the practicality and usability of the design in a real-world context."
We acted the shopping scenario by creating fake aisle and rough representation of map in our own design studio. We navigated the entire process of from entrance to checkout.
Key Findings From Brainstorming :
1. Simplified the children’s shopping list to a 6-piece puzzle, to make it easy and age-appropriate engagement.
Key Findings From Brainstorming :
1. Simplified the children’s shopping list to a 6-piece puzzle, to make it easy and age-appropriate engagement.
2. Expanded the parents’ list space to ensure that all items of the list can fit in it.
3. Integrated the branding with the maps.
SOLUTION
